Parenthood Records Recognises Applecrumby® with National Milestone for Diaper Safety Innovation
Malaysia’s First Patented Totally Chlorine-Free Absorbent Core Diaper Brand Honoured at Malaysia Brand Day 2026
KUALA LUMPUR, 8 Jan 2026 – Parenthood Records has officially awarded Applecrumby with the national record for “Malaysia’s First Patented Totally Chlorine-Free (TCF) Absorbent Core Diaper Brand”, recognising the brand’s pioneering contribution to diaper safety, transparency, and innovation within the parenting industry.
The record presentation was officiated and presented by Ms Teresa Chin, Founder of Parenthood Records, during Malaysia Brand Day 2026, held from 8 to 10 January at KLCC. The landmark event, organised with the support of the Prime Minister’s Office and officiated by YB Steven Sim Chee Keong, Minister of Entrepreneur and Cooperatives Development, brought together over 100 Malaysian SMEs and homegrown brands to celebrate local excellence on a national platform.
Setting a New National Standard
The recognition from Parenthood Records focuses on Applecrumby®’s commitment to eliminating harsh chemicals from the diapering process. While many brands utilise Elemental Chlorine-Free (ECF) methods, Applecrumby®’s patented technology ensures that no chlorine or its derivatives ever touch a child’s skin, significantly reducing the risk of rashes and long-term chemical exposure.
The record serves as a testament to the brand’s journey since 2012, evolving from a local startup into a global contender that has sold over four billion diapers worldwide.
“Parenthood Records exists to identify and celebrate brands that set new benchmarks for the safety and well-being of Malaysian families,” said Teresa Chin, Founder of Parenthood Records. “By awarding this record to Applecrumby®, we are acknowledging their relentless pursuit of transparency and innovation. Being the first to patent a Totally Chlorine-Free core in Malaysia is not just a brand achievement; it is a victory for parents who demand the highest safety standards for their children’s skin.”
A Milestone for Malaysian Innovation
The record presentation coincided with Applecrumby®’s expansion into a new Kids Skincare Range, further cementing their position as a holistic family care provider.
“Being recognised by Parenthood Records reflects our long-standing commitment to safety and product innovation,” said Sean Tan, CEO & Co-Founder of Applecrumby®. “It reinforces our responsibility to deliver products that parents can trust at every stage of their child’s growth.”
Parenthood Records’ verification process ensures that such titles are only granted to brands that demonstrate verified impact, rigorous certification, such as Applecrumby®’s OEKO-TEX® and Dermatest® credentials, and a clear “first-in-market” status.